Webhooters

The Upturn of Influencer Marketing in The Digital Domain!

Why Does Your Business Need Influencers?

Influence is subtle yet powerful and this quote by TemitOpe Ibrahim does make us understand the potential of it: “Influence is when you are not the one talking and yet your words fill the room; when you are absent and yet your presence is felt everywhere.” Well, business does not work on strategies alone, in fact, business runs on the science of marketing and advertising too. Today, the face of marketing has made the world more open to opportunities, however, the latest concept that business runs on is influencer marketing as the archaic methods of marketing are not delivering what they used to deliver earlier in terms of audience attraction and profit maximisation. Also, we live in an era where people have more faith on self-help gurus, experts, and buyers who provide genuine feedback that is why people now value advice from third parties and influencers whether, micro or macro depending on the dynamism of the business.

Various studies have shown that many business houses, whether startups or multinationals have increased their budget for marketing and are mainly focusing on the power of ‘influencer marketing’. Since, ages we have seen cricketers and actors influencing the mass audience by endorsing various brands. Well, this is one perfect example of influencer marketing because as audience, we tend to buy product that is recommended to us by someone who is the face of the country and we have seen, otherwise, we know, there is no synergy between a cricketer and a toothpaste brand.

 

Why Does Your Business Need Influencers?

We are a digital agency that offers best-in class design, development, and digital marketing services to our clients. We work in a digital shell to shape our clients businesses on various online platforms. We build digital solution to ensure capturing the present virtual audiences and attracting new customers by positioning digital visibility for stellar brands with our imaginative flair and turning these magnificent online numbers into profits. We are a digital orbit of young minds, who love to ignite digital solutions for our clients by executing marketing strategies to procure business objectives.

Mahima Chawla

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