The technology is changing every second and with it, the dynamics of companies too. Whatever is in trend today becomes obsolete and a dead end within weeks. The beauty of the technology sector is that it keeps innovating at its own pace. With this change, the SEO trends have evolved with time as well. The Google ranking has taken its toll for companies with the intense complexity it is undergoing with the changing time.
Despite investing hugely in digital marketing and advertising, companies are not able to generate quality leads. If that is the case with the paid leads, think, how difficult it is for companies to generate organic traffic. Most SEOs in the market feel due to Google’s complex algorithm, generating organic traffic has become difficult than ever before.
Google now ensures it scans the website or page loading speed, the speed of solving brand questions, and a lot of other factors. Fortunately, these were not the cases in the past. However, this is one side of the story. Why ain’t companies able to generate organic traffic, leads to much deeper problems than just Google algorithm and most SEOs are not putting any light on these.
Organic Listing is No More A Priority!
If you have ever examined the Google pages in the last decade, you must have noticed the difference in the layout of the listings. There were times when the organic listing was given top priority but now paid Ads take the topmost section of the first Google Ranking Page. These Ads are blended in such a manner that it is difficult for a normal person to differentiate amongst the organic and paid listing. This does add clicks for a paid advertisement for any company which generates huge online traffic.
Snippets Save Time!
For a searcher, saving his time is the most important element. Google has surveyed users and aided searchers in better results by providing answers in snippets. If you ever type anything on Google for a search, you will get a direct answer for your query. Below which the link for the source of the information is present. However, when the snippet is generating answers for you then why click on the source unnecessarily!
Google First Page is Not What It Used to Be!
As pointed out above, paid ads have replaced the organic ones but this is not all. According to research, “Google has been showing 7 organic search listing on the first page for various searches instead of 10” however, it has been a huge jump from 2% earlier to 18% now.
Even after these changes, Google is considered the world’s topmost search engine. Even after experimenting with its layout, it still provides an experience that no other search engine can. Despite having a few organic search listing on the first page, companies and SEO experts prefer Google over any other search engine.
If SEO is your business tool too then here is what you should know about its future!
Before implementing anything, Google plans its research – surveys, analysis, and experiments. Once these are achieved, the data is compiled and then after brainstorming the layout changes are made. Here is what one can make out after examining the past changes made by Google:
Ignorance is Bliss: regardless of Google pushing the organic listing below the paid ones, people generally tend to ignore these paid ads. No matter how Google plans to blend these ads, humans are still smarter than that.
Still, The World Is Not on Google: whosoever has access to the internet, knows that Google is the king of the search engines. However, 43.9% of people in the world still don’t have access to the internet. The other 51.6% of people know what, when, where, and how to get the right information on Google. Moreover, the best bet is that when these non-internet users will come online, the first thing they will visit is Google. Now, this will tremendously affect the organic search for any company.
Customized Snippets: who has the time in the world to scroll pages to fetch the right answers. With snippets, fetching information will become easier as without clicking any tabs or links, Google shall be providing answers to queries right away on its first page. Also, by 2020 voice search will be more in trend; say about 50%. However, this alone will not generate organic traffic on your website.
For SEO to work well with Google layouts, you need a solid marketing strategy. For that, people who know what SEO is and how deeply it is connected with people and business is what you will be needing the most.
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