The strategic marketing approach focusing on the creation and distribution of valued, appropriate, and dependable content, so as to attract and retain target audience, and to convert them into a profitable customer action ultimately is known as content marketing. In this digital age where everything is just clicks away, the content is actually the king. …
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Online Reputation Management (ORM) and Search Engine Optimization (SEO) are two sides of the same coin – “Digital Marketing”. ORM is a broader term that uses SEO as a tool for managing reputation of a brand. In simple language, ORM is a method used for designing the plan of actions to mold public perception of …
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