You have a great business idea. You create a website. You add an online store with all the products and services that you want to sell. But, how do you sell? The goal of every e-commerce website is the same at the end of the day- to make more and more sales. But in the …
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Why do you Need to Combine your SEO and PPC Strategies? In the last few years, India has seen a rapid incline in digital marketing trends. Many companies have started including presence on digital platforms as part of their marketing strategy. Digital marketing is a great way for brands to gain visibility while using limited …
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As the global pandemic has stopped the pace of the world altogether, Google doesn’t seem to rest at all. With a tweet, Google announced its latest core update on the 4th of May,2020. This update is a game-changer because Google announced its previous core update in January 2020. This is pretty soon, right! Undoubtedly, Google …
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Without any discussion, it is the job of businesses to keep a keen eye on what Google is up to regarding Search Engine Optimization. In the past few months, Google has made changes to SEO in such a way that it has directly affected the marketing campaigns online. SEO is one major factor that has …
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The Ongoing Impact of COVID-19 on Consumer Behaviour Pre COVID-19, the dependency of the end-user for making a final purchase was not alone inclined towards online reach. However, now times are such, consumer behaviour has seen a change in terms of what they search, when they search, and how they search. And the answer to …
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Once again Google has opened a new window for quality update sites and a lot of people are trying to signify the importance of why this exploration now? Google has always taken the theory of evolution or death extremely seriously. Every year, Google commits to make several changes to search. In fact, in 2018, “they …
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The technology is changing every second and with it, the dynamics of companies too. Whatever is in trend today becomes obsolete and a dead end within weeks. The beauty of the technology sector is that it keeps innovating at its own pace. With this change, the SEO trends have evolved with time as well. The …
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Change is indeed inevitable, especially, in the business world. The new year is right around the corner, bringing new opportunities and well-strategic minds together in a boardroom to think out of the box. In 2019, the world is marching steadfastly toward achieving more by marking its presence online. Right from Search Engine Optimization (SEO), Pay …
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Online Reputation Management (ORM) and Search Engine Optimization (SEO) are two sides of the same coin – “Digital Marketing”. ORM is a broader term that uses SEO as a tool for managing reputation of a brand. In simple language, ORM is a method used for designing the plan of actions to mold public perception of …
