Don’t Panic!! Sail Your Business Amidst Corona Virus Pandemic

by Mahima Chawla  |  April 9th, 2020, Business Branding, Covid-19, Digital Marketing

Coronavirus or COVID-19 has spared no one, whether that means changing travel plans or working from home, it’s hard to not feel the stress. As a business owner, your anxiety level must be certainly on another tangent. You must be seeing the worst part of the economy affecting your revenue, employees and empty marketing funnel. But does this mean that you must hunker down and stop marketing for the time being? The answer certainly is “No”. The time is not to surrender in front of a pandemic but sail through it while finding the opportunities amidst adversity. As a business owner keep your marketing strategy during COVID-19 such that your business stays least affected. Therefore, stay resilient and save your business during the crisis and keep your business going. 

The present business scenario shall require some immediate steps and some long-term strategies that shall help in thriving the business amidst the COVID-19 pandemic. Before moving to long-term strategies lets discuss some immediate actions that must be taken by businesses to stay in a win-win position.

• Establish remote work option for your employees: Due to lockdown people can’t commute, hence the best option is to establish an efficient remote work table for employees so that they can work efficiently sitting at their homes.
• Conduct virtual team meetings: As commuting is impossible and least travelling is safe for people, conducting virtual team meetings is the best option.
• Transparency with customers: Being transparent about the business condition at present with the customers shall help build trust and empathy. 
• Shift the sales strategy to online: Adapt to a digital marketing strategy to COVID-19 before it is too late. This way you will stay a step ahead than your counterparts.

Here are a few long-term strategies that can save your business during this pandemic:

1) Enhanced and secure team communication: When you are continuing to do business even during the pandemic then enhanced and secure team communication is of utmost importance. Communicating with employees shall keep them focused and motivated, even when they are working remotely. Therefore it is necessary to install or incorporate products in the business line that shall improve communication, such as, video conferencing, group chats, webinars, etc. these products shall help in conducting online team meetings, and file collaboration and sharing. Moreover, it is advisable to keep the communicating application simple to eliminate hassles and headaches and get your team to work efficiently almost quickly. There are various team applications and products available that can accomplish your demand for efficient communication. 

2) Digital Marketing Strategy Amidst COVID-19 Pandemic: Novel Coronavirus has almost shut all the businesses down except hand sanitizers and toilet paper business. So, if your business is not the same then you need to bring changes in your marketing strategy to thrive through the depression. 

As the physical markets are closing worldwide, the good news is that people are going online to meet their requirements. From a needle to car everything is available online. The key is to develop a digital marketing strategy amidst COVID-19 that will put you and your products in all the places. The strategy shall also include using a variety of digital channels to connect with prospective consumers in a multitude of ways and meet their requirements. 

Benefits Of Digital Marketing For Businesses During The Pandemic

• It requires very less human-to-human interaction; therefore, the online marketing structure is the best during such pandemic where social distancing is the key to success for fighting COVID-19.
• The whole world is under quarantine therefore more and more people are online these days. A strong digital presence shall make it easy to create awareness regarding your product and increase customers’ engagement both before and after-sales. 
• Since all the offline market places are closed your business shall have an advantage of going online. It is tentative to gain more buyers than before.
• Digital marketing shall take your business a notch higher than your counterparts who are still not on the online platform.
• Digital marketing makes your product global. Hence, it will enable you to reach millions of people who aren’t within your locality within a short time. 
• For businesses selling FMCG, construction-related goods and services, etc., they can still survive during the pandemic by focusing more on webinars, virtual sales call, a product demo video, and like products for attracting the prospective clients. 

Digital marketing is highly acceptable to flourish during the lockdown. But the key to success is by optimizing the strategy. Here are a few steps that will help you in optimizing your online marketing strategy and help your business thrive during bad times. 

• Improving website ranking: Website ranking means the position of your website in the search engine’s result page. If your website comes on the very first page this shall result in increasing customer’s traffic and therefore increase in tentative customers. There are various ways to improve website ranking and optimize the business, such as content writing, SEO, etc.
• Interacting with customers: To increase organic searches it is necessary to stay connected with customers via social media and other online platforms. This shall increase awareness about the brand in between customers and thus provide better results.
• Rigorous Advertising: Advertising on the Internet is rather easy these days and advertising on social media pages, such as Facebook and Instagram are result-oriented advertising. YouTube and Videos ads are the best way to grab the attention of your audience towards your brand or product

Conclusion

It is a hard time for businesses to thrive and sail through. It will need high-level planning and decisions to save the company from permanent lockdown. Hence a business can take advantage of the above strategies to stay in the market even after the pandemic gets over.