The hindrance of social media and e-commerce is slowly fading away. The result of which is that we can see the phenomenon of social commerce. People spend a huge amount of time on social media. In particular, our young generation is establishing social commerce as an undeniable market breakout force for e-commerce in the coming years. As technology and consumer behavior develop, new changes are taking place in e-commerce, social commerce is giving to the fastest growing trends.
The mixture of social media and e-commerce is changing the ways people discover brands, make purchases and stay connected with them. E-commerce trends are shaping the future of online shopping, which is inspiring the changing competition of consumers, technological advancement and the demand for personalised, intuitive experiences.
Does this mean that E-Commerce is losing its effect completely? As a business owner, does this mean that you should leave e-commerce and adopt social commerce?
What is Social Commerce?
Source :predictiveanalyticstoday
On social media platforms, you get directly involved in the process of sending products and services. There is no need to leave the app. From research to customer verification, everything happens on social media platforms. There are only three types of social media platforms that allow people to shop – Instagram, Facebook and Pinterest. With the help of social media, you take advantage of shopping. You shop and then continue your work. But let’s know how social commerce is different from e-commerce. The trends of social media marketing continue to evolve, inspired by changing consumer behaviour, demand for growing platforms and rapid progress in technology.
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The Evolution of Social Commerce
The exposure of social commerce is a possible development of social media as it integrates the shopping experience within the app and encourages users to shop directly from their feed.
Social Commerce makes shopping a community experience.
Unlike e-commerce, when users make purchases with the help of social media, they have to interact actively with the seller and the sales team. Also, when they want to send something on social media, they can take advice from their friends, colleagues and family members to move the process forward.
Social Commerce gives authentic traffic.
Increasing your social media profile increases your visibility if your business provides meaningful and informative content which results in more selection and reach. With the help of social media marketing, you post content every day that adds value to your target audience. This way more people will see you and recommend your brand to you quickly.
Social Commerce Increases search engine ranking.
You can limit your online viewers by not having accurate information about how social media makes your website and content appear on search engines. By using good shoppable post images on social media, you can connect with customers who are interested in shopping. The more people who see your content and website through social media, the greater their reach.
It is more convenient.
There is no need to go through any third party app or website to shop on social media. Buyers click on the item of their choice and prefer to buy it there and then on the platform immediately.
Social Commerce-Increases the number of audience
Social media is a part of the fast-growing internet activities. Every day thousands of new accounts are created, such that the number of social media users reaches billions in a day. To attract more people, you can post high quality photos and shoppable posts.This social media is such a way through which you can reach lakhs of people by sharing your content and can convert them from leads into paid leads.
Social Commerce Builds loyal customers
When it comes to buying a product, people trust others, that is why they take a good look at the reviews and ratings on social media pages. By satisfying your previous and current customers, you can get favourablegood reviews and ratings on your social media accounts. Social media marketing is the best way to build a relationship with your customers.
Social Commerce Boosts sales
Social commerce makes it easy for customers to spend their money. Once they see something good on your account and see good reviews and ratings, they are immediately interested in buying your product.
Recommended for faster.
Looking at e-commerce, users easily share their content and comments with others on their social media accounts. People read everything about your business and its contents immediately and then decide to buy any product. Along with selling, social media also provides free popularity and customers and also solves the problems of the customers by answering their negative and negative reactions professionally and politely. With the help of social media, you can collaborate with lifestyle influencers by showcasing your latest products to customers. This can also be called influencer marketing.
Provides more convenience to mobile shoppers.
Social media marketing represents the largest number of mobile users. Most people access their social media accounts on their phones. So selling on social media makes it easier and quicker for people to make purchases. Since 3.92 billion social media users access their accounts using mobile phones, always keep this in mind that you can reach more customers through social media.
Social commerce platforms and their unique features
Source: indianretailer
All social media platforms are not for social commerce. There are some limited platforms which give you business freedom where you can operate directly with the help of those platforms. Out of those, three platforms have been given to you :-
Facebook :- Facebook is the oldest and most popular place to chat with your family and friends, but it is much more than just a place to create a page for a business. On Facebook, you accept sales directly on your platform and we are not talking about the market on Facebook. Businesses can easily streamline their e-commerce trending shops on the Facebook platform.
Instagram :- 60% of people search for new products on Instagram. This is the reason why the number of people using Instagram is more. You can get more customers by connecting your business with the brand. Many companies include links to their products by shoppable posts and sharing their stories.
Pinterest :- There is no doubt that people are interested in seeing lots of beautiful pictures. Shopping ads and products are posted on the platform of interest. Businesses must first open a business account, after which they can add a link to their product catalogue on Pinterest, along with the price of the product below the product image. According to Pinterest, 80% of their users shop on their platform. Pinterest’s visual search and shopping ads make it a powerful social commerce platform, especially for search-driven shopping.
Social commerce is emerging as a new dimension of e-commerce trends that connects brands with consumers in a more direct and meaningful way and provides unique opportunities. By using features like fun posts and effective marketing, social commerce delivers an intuitive shopping experience that effectively meets the demands of today’s digital users. As the process evolves, brands that embrace social commerce will be in a beneficialgood position to thrive in an ever-changing commerce environment. Be it a shopping post on Instagram, live shopping on TikTok or a customised storefront on Facebook, we are fully prepared to re-establish the social commerce shopping experience and ride the next wave of e-commerce innovation.
